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How Rosengarten's making the change Maccabi members want

Posted: 22-Feb-2017 by Maccabi NSW

By Michael Puterflam

THE way Maccabi members find and consume news is constantly changing, but Jake Rosengarten already understands that.

As Maccabi NSW’s new Newsletter editor, Rosengarten’s responsibility is to ensure the Jewish community is kept informed and up-to-date on all the big stories inside and outside the state’s 22 sports clubs.

However, the 21-year-old also knows that match reports in newspapers or on websites is no longer the only effective way to communicate and engage with Maccabi’s membership base.

The prominence of social and digital media has changed the way people access news, and the sheer amount of information has reduced users’ willingness to even read an article in the first place.

That’s why Rosengarten, who’s in his third year studying sports Journalism at Charles Sturt University in Bathurst, has already started actioning his plan to invigorate the newsletter and Maccabi’s other communication tools.

Other Maccabi NSW profiles to read:
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Puterflam's rise provides a lesson for all Maccabi youth
Meet Ezra Mizrahi: Maccabi NSW's first ever All Abilities Co-ordinator

While the “biggest change” he wants to make concerns the design of the newsletter to make it as efficient, accessible and informative as possible for both readers and the clubs, he’s also aiming to produce enjoyable Maccabi news through interesting and engaging stories.

The newsletter, which is sent via email at the end of each week to all subscribers, will remain the cornerstone for disseminating the biggest news and updates, but Rosengarten is already integrating social media and video into the communication mix, and has made connections with club presidents to ensure the most relevant stories won't be missed.

Really, there is no one better placed to deliver Maccabi members the stories they want.

Since deciding to pursue a career in sports digital media and journalism four years ago, Rosengarten’s already provided excellent coverage of Junior Carnival on two occasions as the Media Manager, and was selected to join a superstar Australian Media Team for the 20th Maccabiah in Israel in July this year.

His love for sport began at the age of six when he started playing cricket for Maccabi, before he later took up football. More recently, Rosengarten participated in the Macacbi Social Touch Football competition and was named the Most Valuable Player (MVP) for one of the seasons.

Despite only being in Newsletter editor role for just over a month, he’s already made an impact on the Maccabi audience with his infectious enthusiasm for the role and everything Maccabi.

No doubt, we’ll be waiting to see what he does next.

If you have a story to submit for the Maccabi newsletter, email Jake at editor@maccabi.com.au or subscribe to the newsletter by entering your email address in the box on the right hand side of the website.

Click on the hyperlinks to find out more information about Maccabi NSW's Social Touch Football or Social Mixed Netball competitions.

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